{"id":145,"date":"2023-12-19T13:22:44","date_gmt":"2023-12-19T13:22:44","guid":{"rendered":"https:\/\/www.two-werbung.de\/?p=145"},"modified":"2024-12-09T13:23:00","modified_gmt":"2024-12-09T13:23:00","slug":"mehr-emotion-fuer-mehr-spenden","status":"publish","type":"post","link":"https:\/\/www.two-werbung.de\/?p=145","title":{"rendered":"Mehr Emotion f\u00fcr mehr Spenden"},"content":{"rendered":"<p>Mit der Neugestaltung eines Spendenmailings sollten die ausgew\u00e4hlten Empf\u00e4nger besser angesprochen werden. Weniger und mehr zugleich: weniger doppelte Informationen, daf\u00fcr mehr emotionale Ansprache. Das Mailing vor Weihnachten an langj\u00e4hrige Spender zeigte Erfolg: Das Spendenaufkommen konnte im Vergleich zu den Vorjahren um fast 20% gesteigert werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit der Neugestaltung eines Spendenmailings sollten die ausgew\u00e4hlten Empf\u00e4nger besser angesprochen werden. Weniger und mehr zugleich: weniger doppelte Informationen, daf\u00fcr &hellip; <a class=\"more-link\" href=\"https:\/\/www.two-werbung.de\/?p=145\">Mehr<\/a><\/p>\n","protected":false},"author":1,"featured_media":144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.two-werbung.de\/index.php?rest_route=\/wp\/v2\/posts\/145"}],"collection":[{"href":"https:\/\/www.two-werbung.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.two-werbung.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.two-werbung.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.two-werbung.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145"}],"version-history":[{"count":1,"href":"https:\/\/www.two-werbung.de\/index.php?rest_route=\/wp\/v2\/posts\/145\/revisions"}],"predecessor-version":[{"id":146,"href":"https:\/\/www.two-werbung.de\/index.php?rest_route=\/wp\/v2\/posts\/145\/revisions\/146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.two-werbung.de\/index.php?rest_route=\/wp\/v2\/media\/144"}],"wp:attachment":[{"href":"https:\/\/www.two-werbung.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.two-werbung.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.two-werbung.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}